Nicolle’s #BagongGandaBagongPagAsa Story

(Maxi-peel commercial)
Structuralist Analysis

           The tv ad was classified as rhetorical criticism, that fall under the theory of genres in a drama category in structuralism, for it uses a girl's past experience to make her use the product. Nicolle was bullied by her classmates when she was a teenager because of her pimples. She was encouraged to use Maxi-peel and her life was gradually changed because of its effect. Her face that was pale, cracked and was full of pimples was now totally changed and her confidence was renewed because her natural beauty finally appears. 

          The commercial has examples of binary opposition because in here, it conveys the message of good-looking vs. ugly, that you can hardly be accepted if you are not pleasing enough especially if there is something wrong with your physical appearance. You have to be beautiful in order for you to gain friends and to be fully confident with yourself , and; strong vs. weak, from being gloomy, aloof, and depressed to being cheerful, determined and full of life. It can be seen in the commercial that in order for you to be strong, you have to gain enough confidence, and that is why they are convincing the people to use maxi-peel in order for them to achieve or to retain what they really want themselves to become. Strong is the dominant between the two so we make it as our basis to achieve something as our norm.